Job offer: Marketing Director (Phuket)

Our client is a private hospital. 

We are seeking an accomplished and strategic Marketing Director to lead and oversee all marketing activities. The ideal candidate will have a proven track record in healthcare marketing, exceptional leadership skills, and the ability to drive growth through innovative marketing strategies. This role is critical in positioning the hospital as a leader in patient care and ensuring our services are effectively communicated to the community.

 

Responsibilities:

• Develop and implement a comprehensive marketing strategy that aligns with the hospital's goals and objectives.
• Oversee the creation and execution of marketing campaigns to promote hospital services, specialties, and medical programs.
• Conduct market research to identify trends, opportunities, and competitive positioning, and apply findings to marketing strategies.
• Manage the hospital's brand identity and ensure consistent messaging across all marketing channels.
• Lead digital marketing initiatives, including website management, SEO, SEM, social media, and email marketing.
• Foster relationships with key stakeholders, including physicians, department heads, and community leaders, to support marketing initiatives.
• Plan and coordinate events, health fairs, seminars, and other community outreach programs to enhance the hospital's visibility and engagement.
• Monitor and analyze the performance of marketing campaigns, using data to drive decision-making and optimize ROI.
• Manage relationships with external vendors, advertising agencies, and media partners.
• Oversee the marketing budget, ensuring efficient allocation of resources to maximize impact.
• Lead, mentor, and develop the marketing team, fostering a culture of innovation, collaboration, and excellence.

 

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Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field; Master's degree preferred.
• Minimum of 15 years of experience in marketing, with at least 10 years in a leadership role, preferably within the healthcare industry.
• Deep understanding of healthcare marketing, patient acquisition strategies, and regulatory compliance.
• Proven ability to develop and execute successful marketing strategies that drive growth and brand awareness.
• Exceptional leadership and team management skills, with the ability to inspire and motivate a diverse team.
• Strong analytical and problem-solving skills, with the ability to interpret data and make data-driven decisions.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Proficiency in digital marketing tools, CRM systems, and analytics platforms.

• Good in both Thai and English.

   

If you are interested, please submit your CV by clicking the 'APPLY' or send it to pacita.phaohusara@jac-recruitment.com #LI-JACTH#citybangkok