Job offer: Assistant Manager/Manager, Franchise & Partnership Marketing

Assistant Manager/Manager, Franchise & Partnership Marketing Posting Date : 24 Oct 2024 | Close Date :22 Jan 2025 

The Assistant Manager/Manager, Franchise & Partnership Marketing plays a pivotal role in working

together with the Business Unit Head (BUH) and alongside with regional franchise team to develop and

implement marketing strategies, with a major focus on offline retail but not limit to online program to

drive licensee sell in, retail programs, retail pop-ups and products sell-through for the Licensed Property

(brand) which will be align with the regional strategy as set out by the Licensor.

Main Responsibilities

Brand Management

· In consultation with business unit head and work alongside with regional franchise to develop and implement marketing campaign in line with the set market strategic with a strong focus on offline activation but not limit to online retailer program to drive licensee sell in, retail programs and products sell-through.

· Plan, oversee and execute all on-ground marketing initiatives set forth – mall events, pop-up, retailer activation etc.

· Responsible for gathering all franchise update and relevant download to the local team (Sales &

Creative)

· Development of presentation proposal, brand deck update to be used in marketing pitch.

· Identify trends/opportunities across all marketplace channels to drive retail sell thru.

· Measure and analysing the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).

· Stay up to date with market, consumers & competitors.

Marketing & Retail Management

· Measure and analyse the results and effectiveness of each campaign to identify insights that can improve future campaign performance by assessing against goals (ROI and KPIs).

· Oversee flow of event implementation in all aspects and ensure proper implementation.

· Ensure consistent usage of marketing materials, templates, retail promotions to support events/product launch/promotions at retail.

· Coordinate all campaign launch to ensure all timelines are met by working with all relevant parties internally and externally (agencies, stakeholders, creative team etc.)

· Propose, seek approvals and monitor event budgets (P&L); seek approvals from Regional Franchise

· Post-campaign report & analysis to deliver reports on the performance of all marketing projects.

· Any other responsibilities assigned, as relevant.

Brand Visibility at Retail

· Align with local market strategy, formulate retail marketing strategies to drive retail touchpoints with key retailers. This will include marketing materials, templates, retail promotions to support product launch/ promotions at retail, as well as leading up retail meetings.

· Full visibility of licensee listing, category and product development to work on retail business planning.

· Monitor retailer feedback on licensed products and address issues with the Sales team and/or licensee, as appropriate.

· Coordinate with various stake holders (Licensor, Licensee, retailer, PLS creative and BA team) on setup and maintenance of any permanent retail corners.

· Standardize look for all retail corners and Point of Sales Materials and ensure product visibility for all licensed brands and product categories.

· Ensure Creative & BA approvals on all retail corner designs and POP materials.

Qualifications

· A Diploma in Marketing or any equivalent field with minimum 4 – 5 years’ experience in retail/ marketing or related industry experience

· Candidates with consumer product licensing marketing experience or retailer background with experience on consumer products are preferred.

· Required language(s): English, Thai

· Fluent in written and spoken English, Thai

· Good working knowledge of MS Office – Excel, Word, Outlook, PowerPoint

· Well organized and pro-active with excellent attention to detail

· Ability to perform in a fast-paced and dynamic environment

· Personable and diplomatic in handling partners from all level

· Excellent communication skills (written and verbal) and people management skills

· Job location: Thailand, Bangkok

Sub Specialization : Marketing;Product Marketing Type of Employment : Permanent Minimum Experience : 4 Years Work Location : Bangkok Salary Range : 40,000THB+